🐾 About us

Canivoro was founded from a deeply personal mission.

Pablo, my Jack Russell suffered from digestive issues since he was a puppy. Despite a trying countless “Premium” brands, nothing worked.

One day, I discovered chicken feet, rich in natural collagen, could support gut health. I prepared them myself-and Pablo thrived. His issues vanished.

That moment inspired Canivoro: A clean, single-ingredient dog treat company built on real results, real nutrition, and real purpose. We believe every dog deserves:

• Minimal ingredients Maximum health benefits Treats backed by nature and love. Pablo's journey is at the heart of Canivoro

- Massy - Founder

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"I Nearly Lost My Jack Russell Pablo to 'Premium' Treats. Five Chicken Feet Changed Everything."

Pablo's Story: From Sleepless Nights to Standing on Tiptoes

Pablo came home with a grin too big for his tiny Jack Russell body and a nose that never stopped exploring, except when it came to food.

I lined up bowls like a hopeful buffet: the "exclusive" tins, the "premium" kibbles, the glossy bags with words like "gourmet" and "grain-free." He would sniff, nudge, maybe take a pity bite, and walk away.

And when he did eat? His tummy didn't agree. Sleepless nights, little piles of half-touched food, and that knot in my chest when I realised we were back at square one.

"It's a special kind of heartbreak to watch a puppy feel unwell and not be able to fix it."

I tried everything people told me to try. I read every label, learned every marketing word that doesn't really mean anything, and kept seeing long lists of ingredients I couldn't pronounce.

Frustration gave way to resolve. I made myself a quiet promise: I will find something that works for him. I will not surrender.

  • 🐕 Enhances Bowel Regularity

    Contains a blend of natural Australian ingredients traditionally used by pet parents to relieve symptoms of indigestion, dyspepsia, and mild gastritis. The same formula that saved Pablo from chronic digestive disasters.

  • 🔄 Reduces Constipation & Helps Restore Beneficial Gut Flora

    Improves bowel regularity and promotes bowel evacuation. Pablo's transformation happened within two days. His digestive symptoms vanished and normal stools returned.

  • ❤️ Supports Natural Detoxification Processes of the Gut

    Maintains and supports healthy digestion. Created after Pablo nearly died from "premium" treats costing $3,218/year in vet bills. Now helps fur babies across Australia thrive.

The Night Everything Changed: Five Chicken Feet and a Grandmother's Wisdom

One night my research kept circling back to simple, species-appropriate foods. Chicken feet appeared again and again: humble, collagen-rich, supportive for joints, teeth, and gut.

The next day, heart in my throat, I stood at the butcher and asked for exactly five chicken feet because I didn't know if it would help and I didn't even know how to cook them yet.

I chose the simplest path: I boiled those five chicken feet with soft slices of carrot, something my grandmother would recognise and bless with a nod. No mystery powders, no neon colours.

When the pot was done, I set a plate out on the balcony to cool.

The evening air drifted in with a warm, savoury smell, and suddenly there was Pablo, nose twitching, tail sketching hopeful circles. He rose onto his back legs, stretching to see, almost desperate to reach that plate.

I grabbed my phone and captured it, video and photos of my fussy little dog waiting for dinner like I had never seen before.

When it cooled, I offered him a piece. He sniffed, hesitated, then took it.

That night, his tummy was calmer. The next morning, he ate again without turning away.

The $3,218 Analysis Paralysis Trap: When "Premium" Failed Pablo (And Your Fur Baby)

You're not imagining it. The average Australian fur parent now spends $3,218 annually on their dog, with $1,858 just on food and $411 on medicines for conditions that barely existed pre-1960s.

Standing in the pet store, reading microscopic ingredient lists, while other fur parents share horror stories about the latest recall. You've joined Dogz Online forums, read every review, yet still feel lost.

Twenty different brands. All claiming to be "natural." Fifteen promising "Australian-made" (check for "Product of PRC" in 2pt font). Ten swearing they're "premium quality" (same ones involved in the megaesophagus outbreak).

"I have a 4-month-old GSD with a sensitive stomach... Finding this all so hard and frustrating. I want to feed my girl the best... the advice I have received from 'the experts' has been quite dodgy at times." - Dogz Online forum member

The Ingredient Shell Game Costing You Thousands:

  • "Natural chicken flavour" = Synthetic chemicals triggering allergies (and vet bills)
  • "Chicken digest" = Chemically broken-down waste ("pumped full of hormones")
  • "Carefully selected proteins" = The ones making dogs increasingly "allergic to chicken"
  • "Rich in antioxidants" = Ethoxyquin (originally developed as a pesticide)

You're not failing your fur baby. The system is failing you both.

Complete Gut Reset Contains 5 Intestinal System Dynamic Super-Ingredients to Support the Gut

100% Natural Ingredients That Work Together Synergistically

The grandmother rule: If she can't identify it, it doesn't go in

Formulated for Dogs' Specific Health Issues

Based on Pablo's sensitive stomach needs and validated by transformations

Correctly Dosed for Fast and Long-Lasting Results

Pablo showed improvement in 48 hours, most dogs transform within 2 days

Customised Triple-Testing for Purity, Quality, and Accurate Dosage for Every Batch

Every batch tested to the standards we demanded for Pablo

Ingredients Validated by Studies from PubMed

86.6% protein digestibility proven, Ca:P ratio veterinary-approved

  • Why Exactly 5 Ingredients? The Goldilocks Principle:

    Too few (single-ingredient): Creates dangerous mineral imbalances. Your fur baby needs more than just meat. Meat-only treats have Ca:P ratios of 1:15, slowly destroying bones.

    Too many (20+ ingredients): Every addition is another potential allergen, another chemical reaction, another digestive trigger. "I think it was the amount of different ingredients in the treat" that caused problems.

    Just right (our 5): Everything essential, nothing harmful. Each serving a specific, proven purpose.

    The Science Behind Grandmother's Wisdom:

    University of Illinois: Our gentle dehydration achieves 86.6% protein digestibility vs 60% for heavily processed kibble.

    BMC Veterinary Research: 85% of dogs with sensitivities improve within 5 weeks on limited ingredients. 95% by week 8.

    World Small Animal Veterinary Association:"The ingredient list gives no information on the quality of the ingredients and can be very misleading."

🐔 Australian Free-Range Chicken (80-85%)

What Pablo's Body Finally Recognised

  • 86.6% bioavailable protein, his tummy finally settled
  • Complete amino acids, maintains muscle mass
  • B-vitamin complex, natural energy without synthetics
  • "Farm their animals the right way, not in cages"
  • No hormones, no antibiotics, just chicken
  • The foundation of Pablo's recovery

🍠 Sweet Potato (6-10%)

The Gentle Fibre Pablo Needed

  • Beta-carotene, becomes vitamin A for immune health
  • Resistant starch, feeds beneficial gut bacteria
  • Low glycemic, steady energy without blood sugar spikes
  • Natural binding (no synthetic gums or glycerine)
  • The vegetable that "firms up stool naturally"

Grandmother approved: "She's cooked with them forever"

🎃 Pumpkin Seeds, Ground (3-6%)

Pablo's Natural Dewormer

  • Natural deworming properties (saves on medications)
  • Zinc & magnesium, Pablo's coat started shining
  • Omega-6 fatty acids, no more dry, itchy skin
  • Fermentable fibre, supports healthy gut bacteria
  • What forum members discovered in "homemade baked goodies"
  • Part of Pablo's variety solution

🥚 Eggshell, Finely Ground (0.8-1.2%)

The Missing Mineral That Prevented Dental Issues

  • Fixes the Ca:P ratio to veterinary-recommended 1.2-1.4:1
  • 95% calcium carbonate, nature's perfect supplement
  • ≤300 μm particle size, powder fine, zero sharp fragments
  • Prevents bone weakness, dental issues, growth problems
  • Delivers 300-450mg calcium per 100g, precisely measured
  • The BINGO moment for Pablo's dental health

🌿 Organic Turmeric (0.2-0.5%)

A Whisper of Age-Old Wisdom

  • Natural anti-inflammatory, reduces need for NSAIDs
  • NO black pepper (piperine), won't upset sensitive stomachs
  • Antioxidant properties, cellular health support
  • Culinary dose, same as grandmother's cooking
  • Supports aging joints naturally
  • The final touch in Pablo's perfect recipe

"I learned that when you cook with intention, you can feel it, and so can your dog."